How To Get a Return on Investment on DEXA

Tony Orlando Talks About Cash-Based Practices With DEXA on Boston Biolife

Tony Orlando Talks About Cash-Based Practices With DEXA on Boston Biolife

For a while, Fitbody360 has been in the limelight for its incorporation of Dexa scanning into its process. As expected, a lot of people are happy about the development. More people are even impressed by founder, Tony Orlando’s resolve to ensure that the service is offered at a price everybody can afford. With this technology, people can now have access to accurate statistics about their body fat and the parts of their bodies where they need to target their fitness programs.

Recently, Tony Orlando features on Boston Biolife’s podcast, where he talked about the cash-based practice of how medical practitioners can ensure that the DEXA scanner is providing them with enough returns. He talked about a step by step approach to the possibility of getting more returns on investment from offering DEXA scanning services. Here, take a look at a summary of the steps he talked about.


Cash-Based Practice – Steps to Monetizing The DEXA Scanning Process

Step 1: Acquire The Right Device

Tony Orlando talked about acquiring the right device as the one sure way to earning good returns. He opined that clients would be generally attracted to your center when they are confident of your technology. Tony talked about staying with new or manufacturers’ refurbished equipment that has the right software to meet the needs of clients. He advised against buying used equipment in the open market, as they often come with outdated software and would not provide the features that clients are ling for.

Step 2: Include The Right Features

It doesn’t just end in the purchase of the right machinery. There is also a need to include the right features. Clients will come when they know that the feature they sort after is offered in your facility.

Step 3: Work Towards Creating a Culture of Health and Wellness

Here, Tony talked about encouraging patients to immune the habit of health and wellness. He advised that patients be thought as clients and practice member since it gives them a sense of belonging and make them know that coming for such scans doesn’t mean that they are sick.

Step 4: Get People Excited About The Technology

He also talked about getting people excited about the technology as a way to make them come. If people are excited, they will not hesitate to speak to their family and friends about it. With this increase, publicity comes more clients for you and more returns.


There you have it, some essential cash-based practices shared by Tony Orlando to help fitness facilities and medical practitioners earn more from offering DEXA scanning services.

dexa plus scanner

How To Get a Return on Investment on DEXA

How To Get a Return on Investment on DEXA

With the increasing popularity of DEXA as a technology that can be used to measure fat circulation all around the body comes the need for most doctors to own it. The issue, however, is that this technology is still costly to purchase, and a lot of doctors are already asking questions on how they can get their returns on investment when they use DEXA. Here, we will try to review some simple Marketing DEXA practices that every doctor can follow to ensure favorable returns on investment when they use DEXA technology. Take a look at them:


Get The Right Device

It is a no-brainer that getting the right device can help to ensure that it works well for a long time. Beyond that, however, more patients are drawn to you when they see that you have equipment with the exact features and specifications that they like. With the right DEXA scanner comes an assurance of professionalism to most patients. Of course, with more patronage comes a better return on the investment scale.


Get Your Staff Excited About The New Technology

As insignificant as this may seem, it is one of the biggest keys to achieving a more favorable return on investment with DEXA. There is a need to create a vibe around the technology long before it is actually purchased. By carrying staff along, you are not only encouraging them to use the technology, but you are also stealthily telling them that they can go and advertise your use of the technology outside. One recommended way to create anticipation among employees is by engaging them in challenges. Through these challenges, they get to see how effective the technology can be. Hence their confidence to preach it anywhere.


Host a Prelaunch Party

Hosting of a pre-launch party is one way that has proven to be effective for a while. By making announcements on social media and sending out invitations to your patients, you are creating massive excitement around the technology. This way, people get to know about the new technology in town, hence, their desire to try it.

Work With Brand Ambassadors

Having someone go out of their way to promote your DEXA business will help you get better engagements from the public.


Social Media

Of course, social media has to be there. Make use of the different social media platforms to promote your center. The more people that are able to see your business (whether online or offline), the more patients you can expect.


Overall, the pursuit of more returns on investments is something worth pursuing. Every marketing DEXA practice involves letting people know about it. There’s probably no way to do this for this technology that by getting people to use it.


bone health and body composition scan by DEXA Plus

DEXA Plus – One Stop Technology For Weight Measurement and Control

DEXA Plus – One-Stop Technology For Weight Measurement and Control


The World of medical technology is developing at a fast pace, and inventors and innovators are finding new and functional ways to tackle problems that were once too difficult to handle. One such area where quite a lot has been happening over the last few years is in the area of body weight control. Body fat is one thing that so many people have to battle with daily. It doesn’t just make wearing your dream clothes difficult, but it also often comes tied to health risks like high blood pressure, heart diseases, diabetes, and even cancer in its worse scenario. This means that people have to continually battle to remain in shape, whether through nutrition or exercising.

This is not to scare you, but trying to lose body fat can involve a pretty complicated process sometimes. It is not just about having to stick to different food plans or the tough exercises that you have to subject yourself to. Sometimes, it is the fear of not knowing the exact parts of your body that has more fat than the other. While the use of scale for measuring the total weight might have been a thing for a while, it is only a useful method when you want to know how much you weigh in total. How about moments when you want to score yourself against your weight loss goals. How about when you need to know which part of the body has more fat, and which has more muscles. This is where the need for a more sophisticated machine that can measure fat in specific parts of the body comes in.

A typical example of how knowing the exact location of fats in the body can make the difference can be seen in the lives of Josh and Amanda Isenhardt, as reported by Jennifer Wilson on Action News. This is a couple that spent years trying different weight reduction programs, all to no avail. According to them: “it was a frustrating experience trying all they could do to get rid of the fat that was genetic and finding only minimal success in it. It meant years of battle, until recently when they met therapists that introduced them to nutrition and exercise they enjoy to help them lose weight. The secret to their dramatic weight loss is not only in the diet and exercise but also in a newfound technology that helped them pursue their weight loss goals – DEXA Scanner.

What Is DEXA Scanner

DEXA is a high-tech, low-radiation full-body Xray machine that is built to accurately take and report an incredibly accurate measurement of bone density and body fat composition. Unlike the regular scale, DEXA scanner is designed to break down the exact number of fat available in different parts of the body, helping clients to understand where needs to be worked more on, and where they do not. This is a technology that uses X-rays to accurately measure body fat, mineral composition, and lean muscles in all the parts of the body. Just like any other Xray, this scan takes only a few minutes. The scan emits a very low amount of radiation. Hence its use in research settings.

In the cases, of Josh and Amanda, this was a technology that made a difference. By knowing the exact parts that need more working on, they were able to get even weight control all around there body. Today, Amanda is back to swimming, while Josh is back to his favorite sports – gymnastic, and both of them now have excellent shape. All these are possible thanks to the DEXA scanner that does the extra to ensure total weight control.


There are already tons of ways to accurately measure the percentage of body fat. While some are offered at costly amounts, others are offered at affordable rates. The new DEXA scanner is a new technology that has proven to be very useful as long as this course is concerned. The problem, however, is that you will need to pay so much in medical settings to access this technology. But Health 360 offers you an opportunity to get out of your issue at an incredibly affordable amount. Getting back to the shape you desire is finally in your hands.

The Birth of Functional Medicine

Transformation to Functional Medicine

Dr. Davies | Transformation to Functional Medicine

The popularity of Dr. Davies has continued to soar over the last few years. This newfound fame is not just from his achievements in the medical line, but also for all that he is doing to make the wellness process an inside-out process. It is to this effect that he started his new wellness practice last year. The new wellness practice which he nicknamed “review vitality” was meant to serve as a functional medicine that will help give patients encompassing health, and not just the usual prescription medicine they are used to.

The Background

Dr. Davies was prompted into this new practice out of his concern for the state of the healthcare system and the way medicine is practiced. It didn’t make sense to him, that patients will spend 6 minutes with medical practitioners during consultations. He opinioned that such a time is too short to cover all issues needed to be discussed by the patient. Hence, his decision to try something different.

The Solution

Having been fed up when the system of describing medications for every time a patient complains of illness, Dr. Davies thought of a better way to empower patients with the knowledge needed to take control of their own lives. Hence his research into this new kind of medicine. To him, this is not necessarily a new type of medicine, but a different kind of medicine, which he called functional medicine. This alternative is made to look at the root causes of the disease process and not just handle it on the surface level like conventional medicine.

Action on Toxins

The other part of this invention is pretty much essential. This part is generally about getting the toxins out of the body. Dr. Davies functional medicine will not only get the toxin out but will teach patients how to prevent the toxins from building up again. This is a solution that motivates people to be proactive rather than to be reactive. So far, it has been effective as hundred of people no longer have to live in anxiety, depression, and insomnia. It is a branch worry trying.

How To Measure Visceral Fat

Having a little body fat is healthy. However, you must realize that all fats are not created equal. While there may be healthy fats that don’t cause any harm, there are other types of fat that cause severe risks to the body organs. This is where a knowledge of visceral fat and subcutaneous fat comes into play. Both are types of body fat, but one appears riskier than the other.

While the subcutaneous fat consists of belle fats, arm fats and leg fats stored under the skin, visceral fat is the one stored inside the abdominal cavity.


What is Visceral Fat

According to Dr. Mary Oates, this Visceral fat is often located near vital organs like the intestines, liver, and stomach. When much in the body, this fat can begin to build up in the arteries. This kind of fat is often referred to as active fat because it is often associated with some severe health issues.

The massive problem with visceral fat is that it cannot be seen. Unlike Subcutaneous fat, Visceral fat hides away in locations where it can hardly be seen, yet it is the most problematic kind of fat. This is where the need for special equipment that can view and tell the amount of visceral fat in the body.

How To Measure Visceral Fat

CT and MRI scanners would have been great for measuring visceral fat, but they involve costly and time-consuming procedures. This is why medical providers will typically opt for the use of general guidelines to evaluate the level of visceral fat in the body. While this method may often seem effective, it comes with its danger. The danger of it is that you can’t tell the exact amount of visceral fat. You can also not say where precisely the visceral fat is located. Hence, you will not know what exercises and food nutrition can help.

The good news, however, according to Dr. Oates, is that visceral fat is pretty easy to shed. All it requires is a change in your diet and more targeted exercises. But you have to know where the visceral fats are located.

The DEXA Scanner Magic

The DEXA scanner is a new technology that helps to quickly check the body for total body fat, total muscle mass, and bone mass. It also tells you the exact amount of visceral fat in the body and points you to areas where they are located. Another fantastic thing about DEXA scanning is that it is very affordable compared to MRI scanning. It is the perfect solution to tracking body fat when you intend to do something about it. It is best used to document the process in your weight control program.

This is a technology that is quickly changing the way bodyweight is measured and handled. So far, it has proven to be a miracle in conventional medicine.

Is Refurbished Imaging Equipment A Good Investment?

If you are reading this post then it is likely that you are in the market to replace your old or outdated imaging machines that are broken down or no longer meet accreditation standards or the changing demand of your customers. If this is true, you might want to know what are the best options available to you; well you can either purchase a brand-new machine but if you can’t afford one of those you should consider buying a refurbished MRI or CT machine. The question now is; are refurbished machines a good option and worth the sizeable investment?

First off, you should know that other practices such as yours are taking this option and a result we see this trend continue to grow

Why Is This?

The demand for refurbished machines is on the up and up for various reasons but one obvious reason is that they are a cheaper option than ordering a brand-new CT or MRI machine and according to an expert in this industry, customers this option allows customers or practices to purchase refurbished machines with up-to-date technology.

Another reason for this trend is because experts anticipate that in the coming years, there is likely to be an increase of people that will require imaging diagnostics. The reason for this forecast is because; if health care reform passes vetting in the U.S. Supreme Court, it is likely that there will be a very significant increase in the number of patients that have access to health care services, which should, in turn, impact the imaging diagnostic industry.

What Exactly Is Refurbishing?

Some folks feel that refurbishment is a fancy word for used equipment but the fact is, refurbished imaging equipment actually go through a process that will transform an older machine, into a newer model considering that some of the companies that manufacture the machines and also offer refurbishment services, upgrade the software and hardware of the machines being refurbished, which means it is more than giving an old equipment a new paint job and they even have warranties similar to new machines.

So, in all, for facilities that don’t have enough budget to purchase a new CT or MRI machine, the refurbished option is actually a good idea and should help your facility brace up to demands and give your customers the best experience.


See inside Matt Lauer: How a full-body scan can help your health

Today: Matt Lauer: Full body scan



How to Manage Your Risk for Diabetes and Heart Disease


November is National Diabetes Awareness Month and this year the National Institute of Diabetes and Digestive Kidney Diseases is focusing their efforts on driving awareness around the link between diabetes and cardiovascular disease:

According to the NIH, “Adults with diabetes are nearly twice as likely to die from heart disease or stroke as people without diabetes.” This is because, over time, high blood glucose from diabetes can damage your blood vessels and the nerves that control your heart. The good news is that the steps you take to manage your diabetes can also help lower your chances of having heart disease or a stroke:

  • Stop smoking or using other tobacco products.
  • Manage your A1C, blood pressure, and cholesterol levels.
  • Develop or maintain healthy lifestyle habits – be more physically active and learn ways to manage stress.
  • Take medicines as prescribed by your doctor.”

One of the three critical health markers that you can proactively manage to help maintain your A1C, improve your cardiovascular health and reduce your risk for diabetes is your visceral fat level. Visceral fat is the dangerous abdominal fat that lies just below your subcutaneous skin fat, hugging your vital internal organs. It has been linked to Type II Diabetes, Heart Disease, Metabolic Syndrome, inflammation and some cancers. The good news is that with a DEXA scan you can now measure how much visceral fat you have to determine your risk for Cardiovascular Disease and take steps to immediately improve.

At DEXA+, for National Diabetes Awareness Month, we are showcasing two of the leading DEXA providers in the country, who use their DEXA programs to work closely with their patients in educating and reviewing their health risks, including personalized plans that help reduce their risk for CVD and Type II Diabetes and put them on a path toward more optimized health.


Dr. Vyvyane Loh at Transform Alliance for Health (Newton, MA)



Dr. Vyvyane Loh, founder of Transform Alliance for Health in Newton, MA is board-certified in Obesity Medicine and Internal Medicine. She graduated from Boston University School of Medicine and trained at Newton-Wellesley Hospital where she also served as Chief Resident. Dr. Loh worked at HMR and was the medical obesity specialist at Newton-Wellesley Hospital’s Center for Weight Loss Surgery before starting her own practice. She serves on the ABOM exam writing board and is a member of the Obesity Medicine Association and The Obesity Society. Her other achievements include choreography and writing. She was the recipient of the Bunting/Radcliffe Fellowship in Fiction in 2006, a Guggenheim Fellow in Fiction in 2008, and shortlisted for the 2005 international IMPAC Award in Literature.

Dr. Loh and her team at Transform Alliance for Health are pioneers in wellness-based care that is grounded in science and epigenetics (the interaction between genes and the environment).  Transform Alliance for Health specializes in Preventive Care and the management of chronic metabolic diseases such as diabetes, hypertension, and dyslipidemia. Their integrative and holistic approach is fresh, innovative, evidence-based and outcomes-driven. For more information or to schedule a consultation with Dr. Loh, visit:


Dr. David Carfagno at Scottsdale Sports Medicine Institute (Scottsdale, AZ)



Dr. David Carfagno, founder of Scottsdale Sports Medicine Institute, is board-certified in Internal Medicine, Sports Medicine (CAQ) and Ringside Medicine (ABRM). Scottsdale Sports Medicine Institute (SSMI) offers comprehensive care and sports injury treatment for the complete athlete, including impact testing and orthopedic care, and metabolic programs to help his clients achieve and surpass their fitness goals.

At SSMI, Dr. Carfagno has taken a leadership role in health and fitness in his community and embraced it as a guiding principle in his own life. Dr. Carfagno has led as the Medical Director for AZ PF Chang’s Rock and Roll Marathon, Ringside Physician for Arizona Stage Boxing and MMA Commission, Team Physician at USA Boxing, as well as the Assistant National Medical Director for Rock and Roll and Tri RockSeries. He has competed in triathlons such as the Iron Man competition, including making the US National Team and World Championships in Beijing, China and most recently the Netherlands for 2020. Dr. Carfagno has been consistently recognized as a Phoenix Magazine Top Doctor in Sports Medicine since 2010 and Internal Medicine in 2017 and has helped his patients reach their athletic performance, fitness and weight loss goals, showcasing inspiring health transformation stories. For more information or to schedule a consultation with Dr. Carfagno, visit:

Top 3 things to look for with OEM service agreements

OEM Service agreements


About OEM Service Agreements

Purchasing medical equipment for your Healthcare facility is a good move, but one very important thing to look out for is maintenance and how to reduce running costs. There are several service providers dedicated to maintaining medical equipment, but you’ll agree that the first provider to look at should be the OEM’s engineer. This is very useful for OEM medical flagship releases.

Therefore, service agreements should be reached with an OEM before purchasing medical equipment from them.



Medical imaging equipment is subject to environmental working conditions, the working environment of the equipment plays a role in its maintenance needs.


Incorporate training in Services agreements

When signing OEM service agreements, a health provider should also opt for training services to be provided to their in-house engineers. This will greatly reduce the cost of maintaining their imaging equipment, improve efficiency and reduce downtime.


Planning for the end of imaging equipment life

All good things come to an end. Medical imaging equipment is a machine, and all machines are subject to wear over time, they crash. An OEM continues to provide maintenance services for machines that have reached their service life for 7-10 years. After this period, they discontinue their services, however, a healthcare provider can sign services agreements with a services department.

Running obsolete or outdated equipment without available parts is more expensive than buying new equipment.


Understanding service agreements is pivotal to the success of healthcare providers.


Need a service provider for your imaging equipment? Contact DEXA Plus and ask us about our service plans designed around your needs (click here).


What to look for with Imaging Medical Equipment Service

medical equipment service

Medical equipment service can be a pain for healthcare providers. Even worse, medical equipment downtime.

Medical equipment overtime requires maintenance checks to prevent downtime. There are various maintenance checks you can do to enhance the efficiency of medical equipment to prevent chaos and ensure longevity; they include, corrective, operational, preventive, and predictive maintenance.


Corrective Maintenance

Corrective maintenance is done when the technological capacity of the medical equipment malfunctions.


Operational Maintenance

Operational maintenance is usually done by the user of the medical equipment, your task includes changing of filters, running electrical systems checks, and routine cleaning.


Preventive Maintenance

Preventive maintenance is carried out to prevent medical equipment failures without prior notice.


Predictive Maintenance

While, predictive maintenance preempts medical equipment failures through regular monitoring, running system diagnosis and performing corrective or preventive maintenance when the medical equipment shows red flags.

All this might sound cumbersome for a health care provider to handle, this is why a service contract must be signed with a trusted medical equipment service company. A service contract with a trusted medical equipment service provider will reduce maintenance costs, reduce downtime and prevent redundancy


What do you gain by signing a contract?

Signing a contract with a trusted service provider will greatly reduce your maintenance budget. This is possible if all the maintenance procedures outlined above are followed.

If you want to save big on maintenance costs then you are advised to use the services of Dexa Plus, a trusted medical equipment service provider.


Contact us DEXA Plus today to discuss how our service plan can help you (click here)



How to Pick Imaging Service Providers: Downtime Will Cost You

DEXA service technician

Why you need imaging service providers:

Either you run a private clinic, or large-scale medical facility, you’ll agree that one of the most frustrating things that can happen to a medical imaging facility is system downtime. You’ve got patients lined up, gingerly waiting on their appointments to get scanned for their conditions and your medical equipment lay there lifeless.

Nothing practically works, and you run the risk of losing your patients to the competition. What do you do? How do you solve this problem? Simple, you need Imaging service providers.

Here are a few tips on how you can solve this problem and how to get the right Imaging Service Providers.


Finding the Right Imaging Service Providers

Numerous professionals can fit right into this category, they could be engineers from an independent service organization (ISO), an OEM’s engineers or an in-house employee.

Whoever they may be, the endgame is to have an engineer that will readily be available to attend to your Medical Imaging equipment system downtime.


New or Used Imaging Equipment?

One downside of using OEM engineers is that they don’t usually provide clarity, they don’t tell you whether the medical replacement is either a new or refurbished one. You trust them to fix your failed system for you since they are supposed to be the “experts,” all-knowing.

With all due respect, you need to know the value of what you’re coughing up money for, so you don’t run the risk of having to replace another part or ultimately damaging the equipment.


The OEM business model

OEM’s will commit more time to research and development of new systems. It’s in their business interest to design newer technologies for (Healthcare Technology Management) HTM leaders to buy into.

It’s not like they don’t provide you with engineers to maintain your ageing system, they do! What happens is that the time you might need their service, they might be in the next state or somewhere else on Planet Earth far away from you.


ISO inconsistency

There are tons of independent imaging service providers that can send engineers to HTMs on short notice, it is, however, important to note that there’s a wide variety of ISOs in service.

ISOs consist of individuals for hire, large organizations and some can provide you with permanent support staff. At the end of the day, what you need is a partner that will provide you with clarity, trust, consistency, and proficiency.


Finding the right Parts Provider

A nightmarish situation is when your imaging expert orders a bad replacement part, therefore a reliable source for your replacement parts should be established.

Sometimes, misconceptions about the legitimacy of replacement part sources arise. You might think an OEM provides brand new parts while a third imaging service provider provides used parts, however, it may just be the other way around. The responsibility falls on you to identify the source of your replacement parts.


Dead-On-Arrival (DOA) rates

DOA rates are a measurement scale you can use to identify redundant parts. You can find DOA rates that are lower than 5 percent, much better than OEM rates. The problem most OEM engineers face is that they often pick up redundant parts that were reintroduced to the manufacturer’s inventory by another OEM who didn’t notify the manufacturer about the equipment’s redundancy.


Quality Assurance (QA) testing

The best way to safeguard your equipment is to discontinue using the service of a service provider that doesn’t test parts for their efficiency. All you need to do is some research on a provider’s QA assessment. This will give you an insight into their modus operandi.


Technical Support

Companies that provide support to ISOs that order replacement parts should be put on the trusted list of part providers. Sometimes parts ordered by service providers might encounter lags during installation, if the part company provides technical support to an engineer in the field, it will greatly reduce downtime.


Medical Imaging Service Providers: Certifications and Regulations

Certifications and regulations are measures that have been established by regulatory bodies like the FDA. These measures are set up to guide healthcare providers on what third party imaging service provider to subscribe to. Imaging Service Providers who operate along with the latest servicing guidelines stipulated by the MIITA about the ISO 9001 standard and ISO 13845 standard for medical devices, should be sort by healthcare providers.


There are numerous ISO engineers in the imaging servicing provider market, however, one imaging service provider stands out and that’s Dexa Plus.

At Dexa Plus, provide preventative maintenance, service and repair of Dexa scanners.


Contact us today (click here)!